革新与破局：柳工欧洲配件业务开拓新模式

革新与破局柳工欧洲配件业务开拓新模式LiuGongEuropeDevelopsaNewPartsBusinessModel今年以来，柳工欧洲推出创新性的配件业务模式，以全新的配件定价和折扣体系，提供配件送货上门服务，使配件按时交付率从68%提升至94%，配件销售收入同比增长约70%，为客户提供更为优质、高效的配件服务。In2024,LiuGongEuropehaslaunchedaninnovativepartsbusinessmodel,providingDoortoDoorserviceswithanewpricinganddiscountsystem,increasingtheon-timedeliveryrateofpartsfrom68%to94%.Thesalesrevenueofpartsincreasedbyabout70%year-on-year,providingcustomerswithbetterandmoreefficientpartsservices.针对配件业务流程多、重量尺寸等基础数据缺失、报价时间长、沟通环节多等长期存在的问题，柳工欧洲不断探索并推出新的业务模式。该模式类似在电商平台购物，将配件报价（含运费）和数据上传至DMS平台，经销商可直接根据DMS配件价格并根据需求紧急程度对终端客户直接响应，快速决策，无需再为配件承担额外的运费，同时有效降低咨询、沟通等时间成本。此外，柳工欧洲优选DHLEXPRESS，TNTEXPRESS等优质物流服务商，最大程度实现停机订单隔日达，紧急订单三日交付的承诺，极大改善客户配件采购的体验。LiuGongEuropehaslaunchedanewbusinessmodeltoaddressissuessuchaslackofbasicdata,difficultyinquoting,andcommunicationdifficulties.Thismodelissimilartoshoppingone-commerceplatforms,wherepartsquotations(includingshippingcosts)anddataareuploadedtotheDMSplatform.DealerscandirectlyrespondtoendcustomersbasedonDMSpartspricesandtheurgencyoftheirneeds,makingquickdecisionswithouthavingtobearadditionalshippingcostsfortheaccessories.Atthesametime,iteffectivelyreducestimecostssuchasconsultationandcommunication.Inaddition,LiuGongEuropeselectsexcellentlogisticsserviceproviderssuchasDHLEXPRESSandTNTEXPRESStomaximizethecommitmentofdeliveringpartseveryotherdayforcustomerswhostoppedworkinganddeliveringemergencyorderswithinthreedays,greatlyimprovingthecustomer'sexperienceinpartsprocurement.该模式是柳工配件体系中的首次创新，也是中国品牌在欧洲市场的第一次成功探索。这不仅提高终端客户及经销商对柳工的信赖，而且进一步加强了柳工在欧洲高端市场的竞争力。ThismodelisthefirstinnovationinLiuGong'spartssystemandalsothefirstsuccessfulexplorationofaChineseconstructionmachinerycompanyintheEuropeanmarket.ThisnotonlyenhancesthetrustofendcustomersanddealersinLiuGong,butalsofurtherstrengthensLiuGong'scompetitivenessinthehigh-endEuropeanmarket.有奖征集欢迎与我们分享更多您与柳工的故事。分享内容一经采用，即有定制好礼赠送！相关图片、视频及文章（未经发表）可发送至：overseas.marketing@liugong.com2002年提出“建设开放的国际化柳工”至今，柳工已拥有超过30家海外子公司机构，4座海外制造工厂，5大全球研发基地，300多家经销商，为170多个国家和地区提供产品和服务。在打造具备全球竞争力的世界一流企业背景下，柳工将持续积极建设全价值链协同发展的全球战略合作伙伴关系，坚定推进全面解决方案、全面智能化、全面国际化的“三全”战略。In2002,LiuGongputforwardtheglobalizationstrategy.Sincethen,LiuGonghashadover30overseassubsidiariesoffices,4overseasmanufacturingplantsand5RDbasesspreadingacrosstheworld.Morethan300dealersprovideLiuGongproductsandservicestothecustomersinover170countriesregions.Guidedbythereformofbuildingaworld-classenterprisewithglobalcompetitiveness,LiuGongwillcontinuetoactivelybuildasynergisticglobalstrategicpartnershipacrosstheentirevaluechainbyfirmlypromotingthe"TotalGlobalization,TotalSolutionandTotalIntelligent"strategy.关注我们